Active
Marketing

Marketing Executive

MAR-05-MAR-MAR-CHN-090
Posted 14 hours ago
Department: Marketing
Location: Chennai
Type: Full-time

Overview

Looking for an enthusiastic marketing fresher to support ATL & BTL campaigns, coordinate media and on-ground activations, and enhance brand visibility through hands-on execution

Required Skills

Strong English CommunicationATL, BTL, Brand Promotions, Campaigns,

Detailed Description

Job Summary:

We are looking for a dynamic and enthusiastic fresher to join our marketing team to support ATL (Above the Line) and BTL (Below the Line) marketing activities. This role will offer hands-on experience in executing marketing campaigns across various platforms, working with cross-functional teams, and helping build brand visibility and customer engagement.

Key Responsibilities:
  1. Assist in coordinating mass media advertising such as TV, radio, print, and digital.

  2. Support in campaign planning, briefings, and execution.

  3. Help track ad placements and collect campaign performance data.

  4. Coordinate with creative and media agencies for artwork and timelines.

  5. Support execution of on-ground activations like mall events, exhibitions, and roadshows.

  6. Assist with POS (Point-of-Sale) displays, in-store branding, and trade marketing activities.

  7. Coordinate with vendors, promoters, and local event organizers.

  8. Help manage brand visibility across retail outlets and events.

  9. Collect consumer feedback and market insights during BTL events.

Qualifications:
  • Bachelors degree in Marketing, Business Administration, Mass Communication, Advertising, or a related field.

  • Understanding of ATL & BTL marketing concepts, branding, and promotional activities.

  • Strong communication and coordination skills to work with internal teams, agencies, and vendors.

  • Ability to manage multiple tasks, meet deadlines, and work in a fast-paced environment.

  • Willingness to travel and support on-ground marketing activities and events as required.

  • Enthusiastic, proactive, detail-oriented, and eager to learn.

About Zebronics

Learn more about working with us and our company culture.

Application Process

  1. Submit your application
  2. Initial screening
  3. Interview process
  4. Final selection
Applications typically reviewed within 5-7 business days.

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