Active
Marketing

Social Media Executive

MAR-05-SME-MAR-CHN-087
Posted 5 days ago
Department: Marketing
Location: Chennai
Type: Full-time

Overview

We are looking for a passionate and creative Social Media Executive Gaming who will work exclusively on our gaming brand, our range of IT and gaming peripherals (gaming mouse, keyboard, headphones, and related accessories). The ideal candidate should have a strong understanding of the gaming ecosystem and gaming communities, and be capable of driving brand visibility, engagement, and campaigns across multiple gaming and social media platforms.

Required Skills

Communication skills, Gaming community, Discord, Content writing, Social media strategy

Detailed Description

Key Responsibilities:

  • Manage and grow brand's social media presence across platforms catering to gaming audiences and communities.
  • Plan and execute brand campaigns, product promotions, and launches for DAWG gaming peripherals across social and gaming-related platforms.
  • Handle Online Reputation Management (ORM) by responding to comments, messages, reviews, and community queries promptly.
  • Create engaging content including creatives, captions, reels, posts, and campaign messaging aligned with gaming trends and DAWG brand identity.
  • Actively engage with gaming communities, including Discord servers and gaming forums, to build brand loyalty.
  • Support and promote product launches, gaming events, tournaments, influencer collaborations, and brand activations.
  • Coordinate with internal teams such as design, marketing, product, and sales for campaign planning and execution.
  • Track campaign performance, engagement metrics, and community feedback to optimize content and strategy.
  • Stay updated on gaming trends, gamer preferences, esports activities, and competitor activity in the gaming peripherals space.

Requirements & Skills:

  • 2–3 years of experience as a Social Media Executive or similar role, preferably in gaming, electronics, or youth-focused brands.
  • Strong understanding of gaming culture, gamers, esports, and gaming accessory trends.
  • Experience handling campaigns across multiple social and gaming-focused platforms for brand promotion.
  • Hands-on experience with Discord community management is highly preferred.
  • Basic Hindi speaking and reading skills are required.
  • Excellent written and verbal communication skills.
  • Creative mindset with a clear understanding of what resonates with gaming audiences.
  • Ability to manage multiple campaigns, timelines, and community interactions simultaneously.
  • Passion for gaming and technology is a strong advantage.

About Zebronics

Learn more about working with us and our company culture.

Application Process

  1. Submit your application
  2. Initial screening
  3. Interview process
  4. Final selection
Applications typically reviewed within 5-7 business days.

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