Key Responsibilities:

• Reaching out to Youtubers and influencers for successful collaborations with brand
• Cultivate and maintain strong relationships with key media contacts, ensuring effective placement of client stories and messages.
• Lead the planning, execution, and evaluation of PR campaigns, utilizing various channels to maximize reach and impact.
• Serve as the primary point of contact for clients, understanding their needs, providing strategic counsel, and ensuring client satisfaction.
• Craft compelling press releases, articles, and other materials to effectively communicate clients' messages to target audiences.
• Develop and implement crisis communication plans, ensuring a swift and effective response to any unforeseen challenges.
• Stay abreast of industry trends, competitor activities, and emerging issues to provide proactive insights and recommendations.
• Responsible for managing budgets related to PR campaigns and ensuring cost-effective strategies.
• Daily media monitoring of brand, sector and business-specific news stories. Timely delivery of reports to the concerned teams and departments.
• Monitor and analyze the success of PR campaigns, providing insights and recommendations for continuous improvement backed with data driven results. Proven experience in PR with a focus on strategy and campaign management.

Preferred Candidate Profile

• 2-10 years of agency experience managing PR campaigns in B2B Technology, Consumer Electronics, Tech, or Telecom sectors
• Fluent in English, Tamil, and Hindi, with strong communication skills for diverse audiences
• Proven expertise in influencer outreach and building solid media relationships
• Ability to lead and execute end-to-end PR campaigns, from content creation to performance evaluation.